Higher capacity hard drive players range from $200 to $350. Styles and colors abound with digital media players, but perhaps their most important characteristic is size and, more specifically, storage capacity. “We are now going to offer something that many people would love to have in their hands, an alternative (to the iPod),” said Steve Haber, a vice president at Sony Electronics.” SIZE MATTERS “Apple will continue to hold a leading position during and beyond this holiday season, but you can’t sell other vendors short,” said IDC analyst Susan Kerkorian.Īs the holidays approach, four brands likely to gain prominence are Sony’s once-mighty Walkman Sandisk’s Sansa line Zune, the new-kid-on-the-block from Microsoft and the underdog, the Creative Zen line. That is why Apple rivals plan to take a bite out of the company’s 70 percent market share.
What is more, three out of four households still do not own a portable media player, studies show. But its just that ubiquity that makes some people want to avoid its digital bandwagon. Like "Livestrong" bracelets or Beanie Babies before them, iPods are everywhere - Apple Inc AAPL.O has sold more than 100 million. The good news is that for those wanting to steer clear of the legion of white headphones, there are several solid alternatives, from names such as SanDisk Corp SNDK.O, Sony Corp 6758.T, Creative Technology Ltd CREA.SI and Microsoft Corp MSFT.O. “I don’t like the idea that nearly everyone has an iPod. For some reason, I would rather find and purchase the ‘hidden gem’ MP3 player that is less popular,” said Miller, a Wilmington, Delaware-based musician. For those wanting to steer clear of iPods, there are several solid alternatives, from names such as SanDisk Corp, Sony Corp, Creative Technology Ltd and Microsoft Corp. Microsoft's Zune media player is shown for the first time to the media in Redmond, Washington September 14, 2006.
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